Beauty Industry

Our Top 10 Feature Stories of the Year

Here are our most viewed feature articles of 2025.

December 19, 2025

By: Marie Redding

Senior Editor

Our top 10 feature stories are listed in order below.

As we put together this list of our top ten feature stories of 2025, we saw that there’s no shortage of innovation in the beauty and packaging industries. Some of the newest collections from packaging suppliers are showcased here, along with recent launches from brands—take a look.

Here are our top ten feature stories of the year, ranked in order of page views:

#1 — Sol de Janeiro is our 2025 Beauty Company of the Year

Sol de Janeiro transports the user to exotic Brazil with its products—in brilliantly colored packaging. The fragrance and skincare brand is rapidly growing, which is no surprise. We spoke to the Sol de Janeiro team about how the brand hits all the right notes—from the vibe, to its products’ ingredients, and scents.

#2 — Reporting From Cosmoprof Miami 2025

The cosmetics industry crowd flocked to Cosmoprof Miami’s second annual show at the Miami Beach Convention Center. Conversations were swirling on the show floor, around industry and worldwide topics. Visitors spoke about everything from the future of TikTok to pending tariffs and regional manufacturing.

#3— Refillable Packaging Needs Simple, Intuitive Designs to Succeed

As sustainability becomes a global priority, and e-commerce booms, refillable packaging is predicted to grow and ‘conquer new frontiers,’ experts say. For the latest insight—and advances—on beauty refillables, we reached out to leading cosmetic industry packaging suppliers and brands. Here’s what we learned.

#4 — Tubes are Convenient, Eco-Friendly, & Offer Specialized Dispensing

Packaging suppliers are meeting rising market demands for plastic squeeze tubes. Some of the newest tube innovations include eco-conscious designs, specialized dispensing tips, and enhanced decorations.

#5 — A Look at Plastic Alternatives

Sustainable options abound for brands seeking alternatives to virgin plastics. We spoke to packaging suppliers about alternative materials that are available.

#6 — Exploring the Appeal of Samplers, Minis, & Travel-Size Packaging

Beauty consumers are drawn to minis and trial size packaging, for various reasons—including lower price points. And suppliers are offering innovative solutions for all types of products.

Read more: Sample Packaging & Why Minis Are Hotter Than Ever

#7 — New Cosmetic Applicators & Expertly Designed Makeup Brushes

Cosmetic applicators and makeup brushes improve the user experience and enhance a formula’s effectiveness. We asked packaging suppliers: What’s new in applicators and brushes for cosmetic packaging? We discovered numerous innovations.

#8 — Functionality & Protection are Key for Skincare Packaging

Skincare packaging can enhance a product’s efficacy and elevate the user experience. Suppliers are partnering with brands to deliver advanced skincare packaging—that balances aesthetics, performance, and sustainability.

#9 — Glass Bottles and Jars Deliver Luxury and Sustainability

Suppliers specializing in glass are producing luxe bottles and jars with eco-friendly decorations for fragrance and skincare brands.

#10 — ‘Beauty Sticks’ are Popular for All Types of Cosmetic Products

Stick formats for makeup & skincare are drawing legions of fans—and the trend has staying power. Here are the packaging suppliers offering eco-friendly & innovative beauty sticks.